Alvin M. Keeling 
The choir will perform at St Mary’s Church on March 19. The concert is being hosted by Welshpool Town Mayor Councilor Alison Davies to support her mayor’s charities, Pont Hafren and Powys Wildlife Trust.
The Fron Choir, which has many members across the border in Shropshire, was formed in 1947 and has performed all over the world. He has sold over a million copies of the Voices of the Valley album series, the sixth of which, Voices of the Valley – Echoes, was released during the 2021 lockdown. Tracks from his various albums can frequently be heard on local and national radio.
The Fron is a concert choir but is also still active in the world of competition. In recent years he has won major competitions such as the Cornwall International Male Choral Festival, the Derry International Choral Festival and his record fourth victory in the prestigious Male Voice Choir Competition at the Llangollen International Musical Eisteddfod.
Despite the many lockdown restrictions, the Fron Choir were still in high demand in Michael Ball’s Wonderful Wales, filmed at the Errdig National Trust.
Welshpool Mayor Alison Davies said: “It’s a great opportunity for Welshpool, our visitors and our wider community to hear one of Welsh’s most famous choirs. It’s an occasion where we can all come together after the restrictions and impact of the last two years, and at the same time raise funds for good local causes.”
